In connection with the next PMS at the FB, seems like only grannies does not discuss how to get traffic from Google?
Let’s take a look at 3 sources of traffic on Google.
1. Сontextual Media Network.
2. Google Search.
3. UAC.
The choice of the source depends on which vertical you work with, what kind of experience you have with Google, and what goals you are pursuing.
- Сontextual Media Network – shows your ad to people who were not looking specifically for this, but tried to find a solution to the problem, meaning that with a high probability they will be interested in your proposal. With the help of the CMN, for example, CBD will be excellently promoted – we choose an audience that is already old enough to drink something for the joints, describe all the advantages of our offer and old people buy drops – we update the statistics and count.
- The second source – with the help of Google search a person entering a search query sees exactly the advertising offer that interests him. Relatively speaking, when your Marcel from France googles “losing weight” (if this is your key), your ad is likely to appear on his screen. Here you need to be smart and patient with the collection of the semantic core and keys. But, if you work hard, the result justifies these efforts in the form of a good ROI.
- The most discussed source in the gambling community is UAC. This is a separate world that works exclusively with the promotion of mobile applications. Huge budgets are used here, but if you have accumulated 50$ of turnovers and these are your first steps in arbitration, I advise you to gain more with our FB applications, but not to look for an app developer. If you have a working app, trust accounts (yep, you won’t be able to take an account from your girlfriend / mom / brother / godfather) – you can make very decent volumes here. Still, it’s worth remembering that in UAC you cannot change lots of things, except to test different creatives. This source itself selects the audience based on your ad, on which phone it is designed for, on audience, etc. Therefore, our advice is to look for a good ad and be happy!
We hope this article was useful and accessible for those who are just starting to understand the sources of Google traffic. All good and good ROI!