Everyone already knows that gambling is one of the most profitable verticals and that everyone is providing traffic with applications it is also not a secret.
So, today we are going to tell you how to provide traffic from FB, what applications are there and what is the difference between deep link and naming.
What kind of applications are there?
WebView means that this app – just a shell for the browser, and when you open it, the user sees the mobile version of your casino. But the user doesn’t understand that this is a browser, since there is no URL string and any other markers, and accordingly perceives this as an application of the casino itself.
Let’s pay attention to the Android applications because:
⁃ Playmarket is more loyal to the gambling apps;
⁃ faster moderation;
⁃ more apps;
⁃ more people use Android;
⁃ installation price is 2 times cheaper than on iOS.
Now what relates to the FB, why is it worth to provide traffic with apps?
Everyone has been providing traffic for a long time and there are many launch cases; moderation of campaigns with the apps is quite easy, since for the Zuckerberg – GooglePlay and AppStore look quite trustworthy; and the key one is a lot of audience in almost any GEO.
If you choose the FB and want to provide traffic with our apps, you have to send your manager your ad account id, where we need to share the application. When an application is shared, it appears in the ad account and at the same time we receive a naming or deep link.
It’s time to figure out what deep link and naming are.
Deep link directs the person directly to the app.
Naming it is a launch by the name of an advertising campaign.
What is the advantage of providing traffic from apps?
One of the main advantages is the presence of push notifications in them, which are sent to the user 3 times a day. As a result appear belated leads in case when user forgets about downloaded app, but push notifications remind him that it’s time to play and try your luck.
In our affiliate network, you are able to choose: to send traffic by deep link or naming. The next thing that you have to do is to choose a creative, set up the right FB settings and check stats and metrics to enjoy your deposits!